About Us

For years at CAKES body, we kept hearing the same thing from women: “I wish I had this when I was younger” and “I wish something like this existed for my daughter.”

And honestly, we agreed. As women - and girl moms - we remember how awkward getting your first bra could feel. We wanted to create the kind of experience we wish we had: comfortable, empowering, and FUN (yes, it can actually be fun!). So we made Cupcakes.

Thoughtfully designed for her, with all the little details that matter - from comfort and coverage to hidden affirmations and collectible charms that make it feel exciting. Because growing up comes with enough awkward moments... her first bra doesn’t have to be one of them.

With love, Krysta, Casey & Taylor
Co-founders